What does it say about the new exhibition space at the Museum of London that all the Museum’s own publicity — even the branding on their own website, e.g. here — refers to these as ‘the new £20 million Galleries of Modern London’, the ‘£20 million’ price tag conjoined with the galleries’ name as firmly as the constituent parts of some Homeric trope?
Not much, perhaps. Yet it’s worth going on to read the other claims the brief online synopsis makes for the Museum’s redesigned lower floor rooms:
Three years in the making, five new galleries tell the story of London and its people from 1666 to the present day. 7,000 objects, show-stopping interactives, specially designed family areas, film and changing displays transport you through the capital’s tumultuous history, rich with drama, triumph and near disaster.
As is so often the case with history, it’s the rhetorical colour that lingers long after what detail there is has begun to fade away — in particular, that familiar emphasis on novelty, abundance and spectacle.
Combine this with the launch of the Museum’s own iPhone app, Streetmuseum — and for those interested in the relationship between the launch of Streetmuseum and the opening of the new galleries, there’s a fascinating interview with the Museum of London’s marketing manager here — and the nature of the ‘repositioning’ underway here could hardly be more obvious. Out with the merely didactic displays, the rows of carefully-labelled items, silent and thoughtful contemplation of history’s wreckage, the dark romance of extreme street-by-street specificity and hard-won local knowledge — in with diversion, distraction, sensory skimming over the surface of a past at once highly generalised yet also fragmented into incoherence, projections both metaphorical and literal, noise, restlessness half-attention always in search of something marginally more interesting — in a word, ‘entertainment’, which is what the new exhibition space seems to be all about.
It should come as no surprise, then, that the Galleries of Modern London have already proved an enormous success.